There are many uses for social media across various platforms. Blog followers, what different platforms do you use and for what purpose? For example, using the Incognito mode on Chrome to creep on your latest crush on Facebook, Twitter to tweet your outrage about the football game that you just witnessed, Snapchat to show a friend your ugly selfie but only for two seconds, YouTube to teach everyone how to do that really hip new dance for that one song, Yik Yak to find out what's happening with that llama on front campus, and Pinterest to show everyone what your wedding will look like once you find Prince Charming. You get the idea.
I use social media personally and I have also used it professionally. (Shameless plug alert) If you want to see a few examples, you can follow me personally on Facebook, Twitter, Instagram, LinkedIn and Pinterest. I would love to hear from you and see how you use your social media!
Companies also utilize social media so they can get information out to their customers about events, crises, products and much more. It's also a great place for companies to showcase their voice and tone as a company. A company can be as formal or informal as they choose to be.
If you want to see a few accounts that I have worked on professionally follow GC Choral Ensembles Twitter and Instagram, Spectrum PR Walk MS Macon Twitter, Cumulus Media All the Hits Q100 Twitter and Instagram, and the Club Kidpreneur Foundation Facebook, Twitter, LinkedIn, and Instagram. I'm sure they could use your support!